Project to promote secondary city tourism through Y Series media: a guideline for integrating the creative economy with Thai tourism policy (Y DESTINATION THAILAND: transforming secondary city tourism with the power of the Y Series)

Project responsible person: Asst. Prof. Dr. Saengkhae Bunsiri
Agency: NIDA Tourism GSTM NIDA

This project has led Soft Power on the Y-Series which is a medium with high influence in the world market Come integrate with 'Secondary city tourism policy' for the first time

Highlights and new knowledge:

  • Solving the problem of inequality in tourism: Distribute income to secondary cities through the power of fandom and creative content.
  • Narrative Tourism concept: Narrative tourism that connects the filming location with the way of life local culture and community products To create meaningful experiences for both Thai and foreign tourists.

Contact to request academic services:
NIDA Consulting Center, National Institute of Development Administration (NIDA)
Telephone: 0-2727-3802-5
Email: ncc@nida.ac.th
website: consult.nida.ac.th | nida.ac.th

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