{"id":1446,"date":"2025-01-02T10:00:00","date_gmt":"2025-01-02T03:00:00","guid":{"rendered":"https:\/\/cc.mountain.co.th\/tourism-service-capacity-building-program\/"},"modified":"2026-11-03T12:14:37","modified_gmt":"2026-11-03T05:14:37","slug":"tourism-service-capacity-building-program","status":"publish","type":"post","link":"https:\/\/cc.mountain.co.th\/en\/tourism-service-capacity-building-program\/","title":{"rendered":"Activities project to develop tourism service potential of personnel in the tourism business sector"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Project responsible person:<\/strong> Asst. Prof. Dr. Paitoon Monphanthong<br><strong>Agency:<\/strong> <a href=\"https:\/\/tour.nida.ac.th\/\" target=\"_blank\" rel=\"noopener\">NIDA Tourism GSTM NIDA<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This project is the development of a curriculum designed to meet the needs of workers in <strong>tourism industry<\/strong> There are 2 main topics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sustainable tourism management:<\/strong><br>\u2022 Net zero carbon tourism (<strong>Carbon Neutral Tourism<\/strong>)<br>\u2022 Tourism management according to the concept <strong>BCG Model<\/strong> and application to aim for sustainability<\/li>\n<li><strong>Services that exceed expectations in the digital age:<\/strong><br>\u2022 Techniques for creating an impression and providing service with heart.<br>\u2022 Using digital tools and technology to enhance high quality tourism experiences.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact to request academic services:<\/strong><br>NIDA Consulting Center, National Institute of Development Administration (NIDA)<br>Telephone: 0-2727-3802-5<br>Email: <a href=\"mailto:ncc@nida.ac.th\">ncc@nida.ac.th<\/a><br>website: <a href=\"https:\/\/consult.nida.ac.th\" target=\"_blank\" rel=\"noopener\">consult.nida.ac.th<\/a> | <a href=\"https:\/\/nida.ac.th\" target=\"_blank\" rel=\"noopener\">nida.ac.th<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0e1c\u0e39\u0e49\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a\u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23: \u0e1c\u0e28. \u0e14\u0e23.\u0e44\u0e1e\u0e11\u0e39\u0e23\u0e22\u0e4c \u0e21\u0e19\u0e15\u0e4c\u0e1e\u0e32\u0e19\u0e17\u0e2d\u0e07\u0e2b\u0e19\u0e48\u0e27\u0e22\u0e07\u0e32\u0e19: \u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27 \u0e19\u0e34\u0e14\u0e49\u0e32 GSTM NIDA \u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23\u0e19\u0e35\u0e49\u0e40\u0e1b\u0e47\u0e19\u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e2b\u0e25\u0e31\u0e01\u0e2a\u0e39\u0e15\u0e23\u0e17\u0e35\u0e48\u0e2d\u0e2d\u0e01\u0e41\u0e1a\u0e1a\u0e15\u0e32\u0e21\u0e04\u0e27\u0e32\u0e21\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e08\u0e33\u0e40\u0e1b\u0e47\u0e19\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e1b\u0e0f\u0e34\u0e1a\u0e31\u0e15\u0e34\u0e07\u0e32\u0e19\u0e43\u0e19 \u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27 \u0e42\u0e14\u0e22\u0e21\u0e35 2 \u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d\u0e2b\u0e25\u0e31\u0e01: \u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23\u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e22\u0e31\u0e48\u0e07\u0e22\u0e37\u0e19:\u2022 \u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e04\u0e32\u0e23\u0e4c\u0e1a\u0e2d\u0e19\u0e2a\u0e38\u0e17\u0e18\u0e34\u0e40\u0e1b\u0e47\u0e19\u0e28\u0e39\u0e19\u0e22\u0e4c (Carbon Neutral Tourism)\u2022 \u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23\u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e15\u0e32\u0e21\u0e41\u0e19\u0e27\u0e04\u0e34\u0e14 BCG Model \u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e22\u0e38\u0e01\u0e15\u0e4c\u0e43\u0e0a\u0e49\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e21\u0e38\u0e48\u0e07\u0e2a\u0e39\u0e48\u0e04\u0e27\u0e32\u0e21\u0e22\u0e31\u0e48\u0e07\u0e22\u0e37\u0e19 \u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e17\u0e35\u0e48\u0e40\u0e2b\u0e19\u0e37\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e04\u0e32\u0e14\u0e2b\u0e21\u0e32\u0e22\u0e43\u0e19\u0e22\u0e38\u0e04\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25:\u2022 \u0e40\u0e17\u0e04\u0e19\u0e34\u0e04\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e04\u0e27\u0e32\u0e21\u0e1b\u0e23\u0e30\u0e17\u0e31\u0e1a\u0e43\u0e08\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e14\u0e49\u0e27\u0e22\u0e43\u0e08\u2022 \u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25\u0e41\u0e25\u0e30\u0e40\u0e17\u0e04\u0e42\u0e19\u0e42\u0e25\u0e22\u0e35\u0e43\u0e19\u0e01\u0e32\u0e23\u0e22\u0e01\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e2a\u0e39\u0e07 \u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e02\u0e2d\u0e23\u0e31\u0e1a\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e27\u0e34\u0e0a\u0e32\u0e01\u0e32\u0e23:\u0e28\u0e39\u0e19\u0e22\u0e4c\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e27\u0e34\u0e0a\u0e32\u0e01\u0e32\u0e23 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